Product Management Specialist Certificate

Product Management Specialist Certificate (96 Hours)

Program Overview

The Product Management Specialist Certificate is a 96-hour, 24-week vocational training program designed to prepare students for product management functions across industries. This program aligns with Project Management principles.

By the end of this program, students will be able to:

Define and communicate product vision, mission, and strategic positioning aligned with corporate objectives.

Conduct market research, user testing, and competitive analysis to identify opportunities and generate insights.

Build and manage roadmaps, prioritization frameworks, and product backlogs using industry best practices.

Develop business cases, perform financial modeling, and demonstrate accountability for budgets and P&L.

Learn how to create powerful KPIs that track product success, prove business impact, and guide smarter decision-making.

Apply Agile, Scrum, Kanban, and SAFe frameworks to manage requirements and deliverables.

Execute comprehensive go-to-market (GTM) strategies including pricing, positioning, launch, and scaling.

Use Jira, Confluence, Trello, Google Workspace, and/or similar industry tools.

Occupational Objectives

Graduates are prepared for the following entry-level vocational roles:

Product Management Specialist

Product Coordinator

Product Analyst

Product Operations Analyst

These roles reflect clearly defined vocational entry points and comply with Michigan LEO expectations for occupational alignment.

Program Structure (96 Hours)

The program is divided into five distinct modules: Module	Course Title	Hours
Module 1	Product Management Foundations	16 hrs
Module 2	Agile & Scrum Frameworks	20 hrs
Module 3	Requirements Analysis & User Story Development	20 hrs
Module 4	Product Lifecycle & Release Management	20 hrs
Module 5	Tools & Collaboration (Jira, Confluence, Trello)	20 hrs
Total	—	96 Hours

 

Detailed Module Descriptions

Module 1 — Product Management Foundations (16 Hours)

Topics:

Product roles (Coordinator, Analyst, Operations, PM-support roles)

Understanding customer problems

Product vision and basic strategy

Market and user research fundamentals

KPIs and basic product metrics

Stakeholder and communication mapping

Outcomes:

Understand how product teams function

Apply foundational product concepts used across industries

 

Module 2 — Agile & Scrum Frameworks (20 Hours)

Topics:

Agile mindset and principles

Scrum ceremonies: standups, planning, reviews, retrospectives

Kanban vs Scrum workflows

Sprint management and capacity planning

Cross-functional team collaboration (Engineering, QA, UI/UX)

Outcomes:

Support Agile/Scrum teams

Participate in core Agile ceremonies and workflows

 

Module 3 — Requirements Analysis & User Story Development (20 Hours)

Topics:

Gathering requirements from stakeholders

Personas and journey mapping

Writing user stories (INVEST criteria)

Acceptance criteria & Definition of Done

Prioritization frameworks (RICE, MoSCoW, Kano)

Outcomes:

Write clear user stories and acceptance criteria

Translate business needs into actionable Agile requirements

 

Module 4 — Product Lifecycle & Release Management (20 Hours)

Topics:

Product lifecycle: discovery → development → launch

Competitive analysis & feature comparison

Roadmapping basics and feature sequencing

Release planning, versioning, and quality gates

Change management and cross-functional coordination

Outcomes:

Build basic product roadmaps

Assist in product release coordination and documentation

 

Module 5 — Tools & Collaborative Workflows (20 Hours)

Tools Covered:

Jira (boards, tickets, epics, backlogs, dashboards)

Confluence (documentation, requirements pages)

Trello (Kanban tracking)

Miro (whiteboarding & mapping)

Google Workspace & Microsoft Office

Outcomes:

Maintain backlogs and documentation

Use industry-standard tools to support product development workflows

 

Program Length & Schedule Item	Details
Total Hours	96

Item	Details
Duration	24 weeks
Schedule	2 days/week • 2 hours per session
Delivery Format	Live online instruction, Hands-on tool-based exercises, Group collaboration & mock Agile simulations, Final case study presentation

 

Tuition & Fees Item	Cost
Program Tuition	$5,000
Registration Deposit	$1,000

Payment Methods: Zelle, Stripe, PayPal, Square, Venmo, Credit/Debit Cards. Custom installment plans available upon request.

 

Refund Policy (LEO-Compliant) Timing	Refund Percentage
7+ days before start	100%
1–2 months into program	50%
3–4 months into program	25%
After 4 months	No refund

Refund requests must be submitted in writing to info@tek2kareer.com. Refunds are issued within 14 business days.

 

Admission Requirements

Required:

High school diploma or GED

Government-issued ID

Basic computer proficiency

Stable internet connection

Laptop or desktop computer

Active email address

Recommended (not required):

Familiarity with basic tech or business concepts

 

Attendance Policy

Minimum 80% attendance required.

Absences exceeding 20% may result in dismissal.

Excused absences require documentation.

Students must complete all missed work.

 

Grading Policy Component	Weight
Assignments	30%
Quizzes	20%
Participation & Activities	20%
Final Case Study	30%

Minimum passing grade: 70%

 

Completion Requirements

Students must meet ALL of the following:

✔ Complete all modules and assignments

✔ Attend at least 80% of scheduled sessions

✔ Achieve a minimum 70% grade

✔ Successfully complete the final case study

✔ Fulfill all tuition and financial obligations

 

Tools & Resources Used

(Industry-standard equivalents may be used)

Tutor LMS

Zoom

Jira

Confluence

Trello

Miro

Microsoft Office

Google Workspace

Program templates & documentation samples

Student must provide: Laptop, webcam, microphone, stable internet connection.

 

Instructor Qualifications

Instructors must have:

5+ years of experience in Product, Agile, or Project roles

Hands-on experience with Jira, Confluence, and Agile methodologies

Professional background in software, engineering, or business environments

Degree in business, IT, engineering, or equivalent industry experience

Prior teaching, coaching, or training experience

 

Grievance Policy

Students may submit concerns to info@tek2kareer.com. A response will be provided within 10 business days.

Escalation Path:

1. Instructor
2. Program Director
3. Michigan LEO Proprietary Schools Unit (Email: LEO-ProprietarySchools@michigan.gov)

All grievances are documented and retained for seven (7) years.

 

Disclaimer

This program is a MI LEO authorized program certificate for Product Management. Completion does not guarantee employment, but prepares students for industry-recognized PM roles.